Since Fall 2016, Digital Trends has been pairing together a seemingly odd couple—tech and the great outdoors. On August 14th, after a year’s worth of reviews, launchings, and hands-on demonstrations, they announced the first winners of the Digital Trends Outdoors Awards.
Digital Trends is a leading technology publisher that gives consumers the tools and information necessary to navigate the increasingly complex digital world.
Reaching millions of users thanks to its own media network and syndicated partners like Yahoo! and Fox, Digital Trends started to notice the rise of digitally savvy users’ interest in outdoor activities prompting it to create an Outdoor section designed to offer information to both.
“Since the premiere of the Outdoor section last fall, our readers have been greatly interested in seeing the best gear for their backpacking and camping trips,” said Digital Trends Editor-In-Chief Jeremy Kaplan.
The Digital Outdoors Awards measure thousands of items and products by three simple points: technological advancements, accessibility, and overall experience. In six categories, the winners range from USB energy storage stoves to lightweight hiking boots and tents with LED lights.
The winners are:
• Trekking: Danner Mountain 600s
• Cooking: BioLite CampStove 2 Bundle
• Sleeping: Big Agnes Copper Spur HV UL2 mtnGLO Tent
• Recreation: Red Paddle 10’6″ inflatable SUP
• Unwind: OtterBox Venture 45 cooler
• Innovation: Thermacell Backpacker mosquito repeller
Based in Portland, Oregon, Digital Trends combines two of the industries that have driven the rise of the Oregonian city, so the union of both in this new award comes without a surprise for them.
“All season long, our editors camped, backpacked, paddle boarded, and hiked our way through the Pacific Northwest to find the best new outdoor gear for the first annual Digital Trends Outdoor Awards, and I’m proud to say we’ve curated the best outdoor products 2017 has to offer,” Kaplan said during the presentation of the award recipients.
The outdoors and recreation markets reached $646 million in spending each year, according to the Outdoor Industry Association, and support 6.1 million jobs in the U.S. alone, representing 20% of all manufacturing jobs. For the tech startups in this market, there is an estimated $120.7 billion in product purchases.
With these numbers, the new award is due to bestow increased popularity on the winners.