Datorama is bringing artificial intelligence to digital marketers’ toolbox. The past week, Nate Sandford, a solution architect and evangelist at Datorama, gave an unusual peek under the hood of the company’s software Datorama Genius, released only four months ago, with the intent to bring machine learning to marketing suites.
“You can get answers to questions that you didn’t even know to ask. And even if you knew to ask those questions, you’d need hundreds of hours to get there,” said Sandford explaining how a bot is deployed for every research goal with Datorama Genius. Then, each bot makes 10,000 tests, evaluates 10 models, and ranks 100 insights from the research.
Added to his favor, Datorama has developed a visualization program that’s customizable for every user and allows a more complete experience of the insight delivered by its software. Genius also gives simulation of tweaked marketing strategies so marketers can simulate different paths to deal with the insights the bots create.
But this is not the only exciting news coming out about Datorama. Recently, its chief marketing officer, Leah Pope, was selected as a 2017 DMN 40Under40. Pope, a Boston University graduate with previous experience at IBM and Synthesio, said the honor signaled the power of marketing to deliver real results, both to Datorama and its clientes. “This is a wonderful honor among such accomplished marketers. In a day and age where marketing is under pressure to deliver tangible results with an always-on ecosystem, I am proud to be a part of a company that’s driving real, measureable change for how marketers do business today. To be recognized for it is just the icing on the cake,” said Pope to Market Wired.