Webinars are one of the best marketing tools to use when it comes to increasing brand value. Companies use webinars as a tactic to increase audiences worldwide. There are various reasons as to why hosting a webinar will help you succeed with notoriety and many more. Check out how you can successfully run the best webinar yet.
Why You Should Use Webinars
According to a statistic recorded by 99firms.com(1), 60% of webinars are mainly focused on attracting more loyal customers. With that being said, it’s a given that there are a few reasons why companies seek webinars as a successful tool in the marketing world. However, here are few reasons why most companies use webinars.
- It Drives More Engagement
Hosting webinars can lead to more engagement. Because they’re solely based on promoting a topic relevant to your brand, it’s no secret that it results in the increase of engagement with audiences worldwide.
- It Generates Leads
Not only are they known to increase engagement levels, but also generate more leads. Customer journeys are important, which is why a majority of businesses rely on webinars as a successful tool in driving more leads for their marketing funnel.
- They Expand Content Creation
Not to point out the obvious, but webinars are considered content. Once marketers create more content, they increase the attention that they get for their business. The more content that’s created, the higher the search ranks in SEO.
(Also Read: A Complete Beginner’s Guide to Webinars)
How to Create Great Webinars Step-by-Step
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Choose Your Webinar Topic
There are plenty of topics to cover in webinars. However, it’s best to establish what you want to mainly talk about for your webinar. Think about the theme and what aspect of your business you would like to promote.
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Choose a Date & Time
Webinars always have a set date and time. This will establish the day of your event as well as what time you will be starting the webinar. Remember, webinars are virtual events, which is why it’s important to think about when to place an event and how long of a time frame it will be.
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Customize Your Brand
Webinars are a way for companies to express who they are as a business and what their brand stands for. When starting a webinar, it should be known that customizing your brand will create an easier transition to marketing strategies.
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Create Hashtags for Your Webinar
Creating hashtags for your webinar is just as successful as creating hashtags for any marketing campaign. The more creative with hashtags, the better. This will increase notoriety for your brand and help gain reach beyond your audience.
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Send Out Invites of Your Webinar
When hosting a webinar, you want to make it exclusive with an invite-only. There are different templates on how to create a webinar invite, but the main features to have are who, what, when, why and how. The best way to send out an invite for a webinar is through a subscribed email list of customers who may be deemed as interested.
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Build Webinar Content
When creating a webinar, you want to outline a plan on what kind of content you want to market. Once there’s an established plan on webinar content, then you’ll be on your merry way to making the best webinars.
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Always Do Practice Runs
Practice makes perfect. The last thing anyone wants to encounter is an unpredictable event that will leave you unprepared for during the webinar. That’s why it’s important to practice or rehearse what will be said and done during your webinar.
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Host the Webinar
What better way to promote your business than to host your own webinar? Hosting webinars is the main role to play when setting up a webinar and attracting old and new customers. As a plus, add more guest speakers to create a panel. That way, your audience can become more curious about the webinar itself and what else you have to offer throughout the session.
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Conduct a Follow up
After the end of every webinar, following up with your viewers is a great way to stay in touch and connected for upcoming events. It’s a considerate gesture to do once a webinar recently occurs.
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Don’t Forget to Hit Record
There’s a chance that not everyone who registered for your webinar will attend the actual webinar. It’s important to record all of your webinars for those who missed out on all the fun content that you covered. Keeping recorded webinars can also be kept as a reference and increase your content marketing library.
The Benefits of Hosting Webinars
It has been said that 60% of B2B companies create the most webinars(2). Because of this, it’s no surprise why webinars have turned out to be the most successful marketing tool for businesses. While webinar creation does not come without its challenges, many businesses have found success in launching a webinar once a month or even quarterly for their audience and to help generate new business. Here are four more beneficial ways your business should use webinar.
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Credibility in Your Field
Hosting more webinars means you’ll be considered a pro in your field. What this means is that you’ll gain expertise with the topics you’ll discuss, and possibly have more people attending your webinars each time you host one. This provides a sense of ease and flexibility.
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More ROI
Webinars also increase your return on investment. The increase in revenue will drive up growth to your business. Marketers see hosting webinars as an opportunity to make money, which will obviously create a positive and generous amount on your ROI.
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Increased Reach Globally
Marketers have succeeded when together expanded content to worldwide audiences. Because of this, webinars have made it possible to reach out to people beyond geographical barriers.
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Enhanced Brand Equity
What this means is that webinars help marketers prioritize transparency towards customers. In a way, your company can be seen as a resource, which can create a higher equity for your brand. This will definitely provide a sense of leadership for your company once you constantly create and host more webinars.
Want to check out more benefits to hosting webinars? Check out our article here on the benefits of webinars.
(Also Read: Webinar Challenges in 2021 – How to Prepare for It)
Final Thoughts
As a business, one of the biggest priorities to have is figuring out marketing strategies that can broaden your audience. In this case, webinars prove to be successful. Hence why marketers believe that this is a vital tool to promoting a brand. When promoting webinars, it’s crucial to follow the ten amazing steps to execute a webinar effectively. In the end, the most significant factor to remember about webinars is that they’re part of attracting broader demographics as well as the drastic changes in conversion rates and return of investments.
