Attendees of this year’s Content Marketing World Conference and Expo (#CMWorld 2017) are going to be in for a treat when Linda Boff, Chief Marketing Officer at GE, takes the stage. Boff is set to deliver a keynote address for the general session, “Imagination at Work: Lessons in Storytelling from GE.”
At GE, Boff is responsible for all global marketing, brand, content, digital, sponsorship, and customer experience for the company. Being one of the world’s most powerful brands, she also drives the positioning of GE as the preeminent digital industrial company.
Due to her passion for all things digital and the future of media, Boff is recognized today as one of the most influential CMOs. Under her direction, GE has taken a fresh approach to media and content. Results from such an approach have been immense, allowing GE to be recognized as AdWeek’s hottest digital marketer and to win a coveted Cannes Grand Prix Award in 2016.
A description of Boff’s keynote from ContentMarketingWorld.com reads:
In its 125-year history, GE has told countless stories about building, moving, powering and curing the world. Marked by a commitment to imagination and transformation, GE is a market leader in creating great content, experimenting on new platforms and connecting with unlikely audiences. GE CMO Linda Boff will share the lessons she’s learned through years of producing content as the steward of one of the world’s most valuable brands.
Boff’s address will take place at Exhibit Hall B at the Huntington Convention Center of Cleveland, Ohio, September 6, 8:20 a.m. – 8:50 a.m.
The largest content event in the world, put on by Content Marketing Institute (CMI), runs throughout September 5-8. Along with Boff, speakers also include Joseph Gordon-Levitt, Casey Neistat, Colson Whitehead, and many more. The event will include more than 120 sessions and workshops, and more than 200 speakers, many of whom are some of the leading brand marketers from around the world.
For more information about the conference and for a link to register, click here to read our earlier report.