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Chrome Will Begin Blocking Ads in February

Chrome Will Begin Blocking Ads in February
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The good news for Google Chrome users. Your browsing will be smoother with less bothersome and pushy online ads when using the browser. Google’s internet browser, Chrome, announced that they will start eliminating irritating ads from websites beginning February 15, 2018.

Chrome will wedge ads that fissure the “Better Ads Standards” guidelines established by an industry coalition. In other words, the most infuriating kinds of messages, such as pop-up ads, auto-play videos with sound, and flashing animated ads will be removed.

“Starting on February 15, in line with the Coalition’s guidelines, Chrome will remove all ads from sites that have a ‘failing’ status in the Ad Experience Report for more than 30 days,” a post on Google’s developer blog stated. The Ad Experience Report will highlight ads on a website that breach the ad standards and may identify issues publishers need to fix.

Google united the coalition, which also includes major companies like Facebook, Thompson Reuters, and Microsoft, to produce ethics for how online ads should be displayed.

Google has also mentioned that “if websites display online ads with a ‘failing’ status, as deemed by the coalition’s standards, they will be removed after a 30-day period.”

“The Coalition’s extensive consumer research identified the following types of desktop ad experiences beneath the Better Ads Standard: pop-up ads, auto-play video ads with sound, prestitial ads (those that block the content you actually want to access by loading first) with countdown and large sticky ads,” the group cited. “For the mobile web environment, the following types of ad experiences fell beneath the Better Ads Standard: pop-up ads, prestitial ads, ads with density greater than 30%, flashing animated ads, auto-play video ads with sound, poststitial ads with countdown, full-screen scroll-over ads, and large sticky ads.”

“These frustrating experiences can lead some people to block all ads – taking a big toll on the content creators, journalists, web developers, and videographers who depend on ads to fund their content creation,” Google mentioned in a post.

Nevertheless, the ad blocker will definitely advance the web browsing practice, but there are some other speculations that Google, who is now with Coalition for Better Ads, will get the advantage of additional control over advertising.


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Aparna Nayak
Aparna Nayak
I have been writing for more than 10 years because of my passion for writing, reading, and sharing it with worldwide audiences. I have published and edited many research papers and white papers in various national and international journals across the internet. I am a writer, technology enthusiast, and social media lover who runs my own blogs and websites.

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