How CFOs Can Drive Business through Social Media

by Anirudh Menon - November 5, 2017
Anirudh Menon

Anirudh Menon | I have adorned multiple hats during my professional journey. My experience of 14 years comes in areas like Sales, Customer Service and Marketing. My journey as a professional writer started 5 years back, when I started writing for an in-house magazine for my employer. Having successfully delivered many in-house projects, it encouraged me to tak...

What can CFOs do to ensure they get the best out of social media platforms?

A brief look at how CFOs and their companies can use social media to drive success.

There is little debate that social media plays a pivotal role in the overall success of any business. However, to date, we have only heard about social media playing an important role in the marketing department. Lately, there has been a significant impact of social media on the role of the chief financial officer.

CFOs can leverage social media to enhance their own profiles and positions as leaders and connect with their peers and clients by being active. If we look at some of the statistics that the top three social media platforms provide, Facebook is by far the largest advertising platform. Twitter boasts the fastest-growing audience in the age group of 55-64. LinkedIn allows users to connect to more than 433 million professionals across the globe.

If Facebook and Twitter are the casual platforms, LinkedIn is the executive formal wear of social media. Regardless of the platform, CFOs must follow their peers as well as other leaders both within and outside of their industry to stay abreast of the latest happenings in their domain.

Steps to Drive Business through Social Media

There are a number of steps that a CFO can take in case they are not sure when and where to start.

Set up guidelines
To ensure confidential information doesn’t get revealed in public, CFOs must set up guidelines for employees.

Leverage it for learning
There are many CFOs who share valuable information on social media. As a CFO, you can follow these thought leaders and gain valuable insights to implement in your own line of work. Who knows, you might be the next thought leader that the community is looking up to.

Have authentic content
The mark of a true CFO is when you start sharing relevant and authentic content. There is no point in having millions of followers if your content doesn’t make sense to them.

Keep it simple
Follow a simple process. Instead of having too many social media profiles that you can’t update on a regular basis, stick to one or two through which you can share your thoughts and get the maximum benefit. Note that regular contributions will also attract other leaders and followers who will start interacting with you, discussing ideas, and sharing information.

Never undermine social media
Remember that every post you make is being followed by someone. As such, it is important to understand that social media is a powerful platform.CFOs Can Drive Business through Social Media When a CFO publishes an article or tweets a message, there will be someone watching and reading.

According to The Real CFO, a CFO publishes around 24 tweets a month, and these tweets receive around 37,000 responses. That is the power of social media in the world of finance.

If used the right way, CFOs can drive tremendous business success and help their organizations chart a new path to business growth.

Anirudh Menon

Anirudh Menon | I have adorned multiple hats during my professional journey. My experience of 14 years comes in areas like Sales, Customer Service and Marketing. ...

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