BlueVenn and Adestra Partner to Create Customer Focused Marketing Campaigns
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BlueVenn and Adestra Partner to Create Customer Focused Marketing Campaigns

BlueVenn and Adestra Partner to Create Customer Focused Marketing Campaigns

One of the leading providers of marketing solutions, BlueVenn and Adestra, have joined together for a specific initiative. Their partnership aims to collaborate their respective platforms to deliver customer centric marketing campaigns. The collaboration will be between the Single Customer View analytics platform of BlueVenn (also known as Blue Venn Customer analytics and real time customer journey automation platform) with Adestra’s email marketing tool.

This partnership is expected to bring about innovation in data, analytics, and marketing automation through various joint marketing initiatives. The objective is to bring a cohesive solution that will benefit today’s modern-age marketers, who want to deliver customer centric campaigns.

The announcement came along with the release of the new version of BlueVenn, and development of a new connector that will ensure a two-way data flow between BlueVenn and Adestra. The connector also has the ability to trigger Adestra email campaigns within the BlueVenn platform.

This two-way data flow will enable Adestra to run specific, customer centric campaigns, based on the analytics that it receives from BlueVenn’s customer data platform. Sources indicate that over the next few months both the companies will work in close quarters to develop strong capabilities and competencies for multi-brand organizations. The key focus will be on sectors such as retail, publishing, and leisure.

This collaboration aims to help multi-brand organizations who face a tremendous challenge in the process of being the “First Marketer” to reach their customers and take their customer through an amazing journey.

Commenting on this initiative, Anthony Botibol said this new tool will allow the existing clients of Adestra to do a complete analysis of their customer data as it will be easily accessible.

Anirudh M. for

Anirudh Menon
Anirudh Menon
I have adorned multiple hats during my professional journey. My experience of 14 years comes in areas like Sales, Customer Service and Marketing. My journey as a professional writer started 5 years back, when I started writing for an in-house magazine for my employer. Having successfully delivered many in-house projects, it encouraged me to take my skill to the world. As on day, I have written articles, blogs website content for various industries like Information Technology, Start-up, Retail and Government. The subjects that I have covered range from Digital Marketing, SAP Cloud Platform, Cloud Computing, Content Marketing , Politics. Enhancement is a process and I constantly thrive to add more subjects in my portfolio. Over and above content writing, I also train language and communication to students who want to brush up their speaking skills. I am a part time trainer for IELTS coaching and also work as a budding voice over artist.

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