Marketing campaign management tools are essential for marketers.
There are many great marketing campaign management tools on the web to help companies. It is now easier than ever to ensure a marketing campaign achieves its goals and expectations.
A good marketing campaign can be achieved if the proper management tools are used. There are many marketing campaign tools a marketer should be aware of and each one can help in a specific way.
Marketing Campaign Management Tools
While there are many tools that a marketer should have in his or her arsenal, the tools listed in this article are the top ones every marketer should master to achieve an effective marketing campaign. A marketing manager should make things easy to adopt for their team members, they should be a good leader, they should practice multichannel marketing automation, they should offer easy-to-use analytics and offer content marketing functionalities. All these traits are not only necessary for a good marketing campaign manager but also a good marketing campaign software. Digital campaign management software tools can be very beneficial to a marketing campaign manager. Some of the best marketing campaign management software out there include:
- Adobe Campaign
- IBM Unica
- Oracle Marketing Cloud
- Teradata Integrated Marketing Cloud
- SDL Customer Experience Cloud
- SAS Customer Intelligence
- Infor Customer Experience Suite
- SAP Hybris
Free Campaign Management Tools
Campaign management software can get expensive so it is nice for a marketing manager to know where they can receive free management tools. All of these free services also offer paid parts of their service, but for the most basic of their features, they are completely free. While a paid service may seem like it is the best option and would perform better, some free services can offer just as much as a paid service can. Only ten of these free services are listed below but there are many other free services available to marketing campaign managers.
- Google Analytics
- Simply Measured
- Open Site Explorer
- HubSpot Marketing Free
Campaign Management Tools Open Source
A good marketing campaign strategy includes many aspects. Marketing automation, marketing integration, email marketing, customer relationship management, web content management and e-commerce are some excellent strategies to help a marketing campaign achieve its ultimate goals. There are many tools and software on the web to help a marketing manager achieve this goal but it is best to research each software to ensure you are choosing one that is best for you and your needs.
- Mautic & Pimcore – Marketing Automation
- CampaignChain – Marketing Integration
- OpenEMM & Inker – Email Marketing
- Open Source Marketing & Calligra – Marketing Information
- ConcourseSuite & OpenCRX – Customer Relationship Management
- Bitweaver & DNN – Web Content Management
- AbanteCart & Broadleaf Commerce – E-commerce
- Apache OFBiz & Odoo – ERP
There are many marketing campaign tools marketers should be aware of. Whether it is managing e-commerce, the relationship you have with your customers, managing email marketing, managing marketing automation or integration or managing web content, there is a good software out there to help. There are even free services available to marketing campaign managers that are very useful to ensure a campaign is managed correctly and all goals are met. Ensuring a marketing campaign is effective is extremely important to any company. Any software or service, free or not, that can ensure this happens, is worth it for every business.