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Beauty Store Business Magazine Names 5W Public Relations One of Its “Masters of Marketing”

Beauty Store Business Magazine Names 5W Public Relations One of Its "Masters of Marketing"

In its July 2017 issue, Beauty Store Business Magazine named 5W Public Relations (5WPR) a top beauty marketer.

5WPR, which is a top 15 independently owned PR firm and a top 3 beauty PR firm as ranked by leading public relations industry magazine and website, represents a host of beauty brands for skin, hair, oral care, cosmetics, fragrance, and spa. Its beauty clients include It’s a 10, INGLOT Cosmetics, and jane iredale.

In naming the firm one of its “Masters of Marketing,” Beauty Store Business Magazine notes that 5WPR “has made an undeniable mark on the beauty industry.” It was named alongside Birchbox and Dollar Shave Club as beauty’s most exceptional marketers today.

Beauty Store Business Magazine praised 5WPR for its ability to evolve in an ever-changing marketing landscape, becoming and providing whatever is required of it as an entity. “As the rules of digital, social media and traditional marketing change, 5WPR follows suit with relevant strategies,” the magazine wrote.

Dara Busch, Executive Vice President of the Consumer Division at 5WPR, had this to say about the firm being named a top beauty marketer: “5W has been a long time leader in the beauty space over our past 15 years in business. We’re honored and excited to be named as a leading marketer in this industry among brands like Birchbox and Dollar Shave Club.”

Danita White for

Danita Evangeline
Danita Evangeline
Danita is a student, writer, and movie enthusiast. She enjoys food, reading, and traveling. She's currently a content writer and graphic designer for

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