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Automation: How Marketers Can Drive Engagement and Business Outcomes  

Automation: How Marketers Can Drive Engagement and Business Outcomes  
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Just like an engine needs fuel to move forward, organizations needs customers and business revenue for their growth. The starting point of this is when an organization has a lead that will convert into a customer who will purchase the product or service. This is where marketers play a pivotal role.

Marketers are responsible for promoting the product or service of an enterprise to the whole world and attracting potential customers. With the advent of the digital age, the concept of marketing and advertising has undergone tremendous innovation. Today, you find various tools to not only convey a single message to a larger audience, but also to monitor the response, track ROI on each marketing campaign and filter quality leads who can become customers, contributing to the bottom line.

For a simple process of sending out email newsletters, marketers use tools like MailChimp which is a widely recognized email communication tool. Then there are CRM tools for lead management that work in tandem with several analytics tools to give marketers a 360 view of what is the result of all their marketing activities.

The way marketers contribute to business generation is by providing quality leads. It sounds simple, but it’s like finding a needle in a haystack. Hence, technology comes to the aid of these marketers who are able to attract that specific lead from a larger population.

It all starts by defining the right marketing strategy which is aligned with the organization’s goal. This strategy is then broken down into actionable steps which are to be performed by every member of the team across a specific time frame. These tasks will have defined metrics to monitor the performance of each tasks. Once the formulation is done, it’s time to execute. Here marketers engage with the target audience by relaying messages in different formats at different times to help ensure the lead is on radar. This way, they are able to drive leads and contribute to an organization’s growth.

Anirudh M. for TechFunnel.com


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Anirudh Menon
Anirudh Menon
I have adorned multiple hats during my professional journey. My experience of 14 years comes in areas like Sales, Customer Service and Marketing. My journey as a professional writer started 5 years back, when I started writing for an in-house magazine for my employer. Having successfully delivered many in-house projects, it encouraged me to take my skill to the world. As on day, I have written articles, blogs website content for various industries like Information Technology, Start-up, Retail and Government. The subjects that I have covered range from Digital Marketing, SAP Cloud Platform, Cloud Computing, Content Marketing , Politics. Enhancement is a process and I constantly thrive to add more subjects in my portfolio. Over and above content writing, I also train language and communication to students who want to brush up their speaking skills. I am a part time trainer for IELTS coaching and also work as a budding voice over artist.

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