With Apple, Amazon, and Netflix continuously ramping up their original content and Facebook joining the league with Watch, it was only a matter of time that the most successful video streaming service YouTube caught up with the trend.
YouTube is bolstering its originals team as it pushes further into scripted programming.
YouTube has been ramping up its investment in original programming recently, unveiling at the Television Critics Association’s press tour earlier this month a handful of new original series and films that will debut exclusively on YouTube and YouTube Red this fall. The programming slate includes inventive comedies, unique dramas, action-thrillers and competition series.
The company has hired former WGN America Programming Executive Jon Wax and former Fox Broadcasting marketing head Angela Courtin. They will serve as Development and Marketing Executives, respectively, in newly created positions at YouTube Red. Wax will oversee drama, scripted and current programming, while Courtin will serve as the Global Head of YouTube TV and Originals Marketing.
Courtin was hired to oversee the marketing strategy for YouTube Red Originals and YouTube TV by the company’s Chief Marketing Officer Danielle Tiedt. She will report to Jodi Ropert, who leads subscription marketing for YouTube. Courtin joins YouTube from Fox Broadcasting, where she served as the EVP and Chief Marketing Officer for a year and a half before exiting in March.
Previously, Courtin served as Chief Marketing Officer at Relativity Media, where she was responsible for all film, television, and sports marketing initiatives as well as all branding and advertising campaigns across the company.
The YouTube originals development team will also include Dustin Davis, who is expanding his duties at the company as head of comedy development and current programming. Davis joined YouTube Red as head of current series a year ago from ABC Network, where he oversaw shows such as “Black-ish,” “Happy Endings,” and “Last Man Standing.”
As YouTube broadens its content slate, Davis is working to bring more traditional talent to the service. He is overseeing Rawson Thurber’s Ryan Hansen Solves Crimes on Television, Rob Huebel’s Do You Want to See a Dead Body? and the recently announced Cobra Kai starring Ralph Macchio and William Zabka.