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Amazon Joins King Estate Winery to Launch Wine Line… Or Does It?

Amazon Joins King Estate Winery to Launch Wine Line
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Amazon is leaving no stone unturned when it comes to adding new product lines to its massive portfolio. However, people were in for quite a surprise when they saw a new wine brand named Next with Amazon.com featured on the back in June 2017. But after the press release which indicated Amazon was involved in the brewing, the e-commerce giant took a moment to clarify that the news was incorrect. This was after a blog post on Forbes titled “Amazon’s First Wine, Called NEXT, Makes Its Debut” spread like wildfire.

Initially, an Amazon spokesperson stated that this was the first time Amazon is selling wine developed with its hand in the concept and that it would be released under the name Amazon Wine. However, 11 hours after this revelation, Amazon clarified that the press release was totally incorrect and that the company had no involvement in the development of the wine. They further commented that the company was just a retail sales channel for the new brand of wine.

According to the original publication which was termed as “incorrect” by Amazon, it indicated a new wine label is in the market named Next and that its bottles ranged from $20 to $40 each. Further, the company stated that they are helping in the development process of the wine which is produced by King Vintners, a wholly owned subsidiary of Oregon based King Estate Winery.

Amazon also delivers alcohol in limited cities with a turnaround time of one hour, through a partnership with local shops. But thinking further, Amazon’s own wine line sounds like a great idea.

Anirudh M. for TechFunnel.com


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Anirudh Menon
Anirudh Menon
I have adorned multiple hats during my professional journey. My experience of 14 years comes in areas like Sales, Customer Service and Marketing. My journey as a professional writer started 5 years back, when I started writing for an in-house magazine for my employer. Having successfully delivered many in-house projects, it encouraged me to take my skill to the world. As on day, I have written articles, blogs website content for various industries like Information Technology, Start-up, Retail and Government. The subjects that I have covered range from Digital Marketing, SAP Cloud Platform, Cloud Computing, Content Marketing , Politics. Enhancement is a process and I constantly thrive to add more subjects in my portfolio. Over and above content writing, I also train language and communication to students who want to brush up their speaking skills. I am a part time trainer for IELTS coaching and also work as a budding voice over artist.

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