Advantages of Internet Marketing over Traditional Marketing

By Marianne Chrisos - Last Updated on January 6, 2020
Advantages of Internet Marketing over Traditional Marketing

Find out how digital marketing can benefit your business.

Here are some of the best ways to use digital and internet marketing to your advantage.

What are the best ways to market your business? In 2018, the digital marketing scape might be the most important one to consider. There are plenty of advantages of internet marketing, especially when compared to traditional marketing. Not convinced? Here are some of the biggest advantages of digital marketing for your business to consider.


Internet marketing can be some of the most cost-effective way to advertise. TV, radio, and billboard advertising can be very expensive, upwards of thousands of dollars for potentially minimal exposure – TV and billboards might be flashy, but who knows how many actual impressions these might garner? You might have space in a high-traffic area or even a commercial before a well-rated show, but it still might be too pricey to truly make sense for your business.

PPC, or pay-per-click, advertising, like with Google AdWords, can help people you know are searching for your business find you so you’re not wasting money on blanket messaging. Plus, it tends to cost less than big advertising like print, radio, or TV.


Again, while it is easy to think that big, traditional advertising can make bigger and better impressions, online marketing can help you get your brand name in front of more people. People spend a huge chunk of their day online – at work in front of their computer or on their phone during a train commute, and sometimes even on their phone in front of the TV. Knowing that there are so many eyes on so many areas of the internet should motivate businesses to incorporate more web marketing.


One of the best things about social media marketing is the ability to customize it – you can target your ads to reach any kind of audience, segmenting it by gender, location, age, interests, jobs, and more. This kind of focused advertising can be hugely beneficial for your business and help you get in front of your audience more effectively.

This is one of the true advantages to the world of online marketing plans. As online marketing strategies have grown and evolved, the ability to segment and focus has been essential for businesses in growing their business.


Marketers need data to know if their efforts are effectively reaching their customers. Online marketing offers built-in data analytics so marketers know if customers are clicking their ads, opening their emails, and following their messaging all the way to sales or conversions. This kind of data helps marketers refine their messaging and improve their strategies.

Digital media marketing needs to be a part of all balanced marketing plans. It is certainly a long-term strategy and not a get-rich quick marketing plan, but it can absolutely help your brand grow in both awareness and overall business. The advantages of online marketing include not just a more cost-effective approach, but also the ability to customize your message for your audience, both of which can be huge benefits for businesses of all sizes and in all industries. Plus, there’s the ability to use analytics to track actual impact and performance of advertising, so that you can tweak and adjust your methods and messaging.

Marianne Chrisos | Born in Salem, Massachusetts, growing up outside of Chicago, Illinois, and currently living near Dallas, Texas, Marianne is a content writer at a company near Dallas and contributing writer around the internet. She earned her master's degree in Writing and Publishing from DePaul University in Chicago and has worked in publishing, advertising, digital marketing, and content strategy.

Marianne Chrisos | Born in Salem, Massachusetts, growing up outside of Chicago, Illinois, and currently living near Dallas, Texas, Marianne is a content writer at a c...

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