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ABC News Wants to Reach Millennials So It’s Betting Its Money on a Social Video Partnership

ABC News Wants to Reach Millennials So It's Betting Its Money on a Social Video Partnership

ABC News announced on Tuesday a collaboration with ATTN:, a video news site focused on younger audiences.

ATTN: was launched in 2014 and attracts 500 million monthly video views. The site produces video and news pieces focused on a variety of political and social issues. The main focus of the deal is to co-produce videos for social media handles such as Instagram and Twitter.

The two companies will use ABC’s footage and equipment to produce short-length stories appealing to both companies’ audiences. Also as part of the deal, ATTN: co-founder and editor-in-chief Matthew Segal will join ABC News as a contributor.

According to recent statistics, only 8% of U.S. viewers for national broadcast television news in 2016 were in the 18-34-year-old age bracket. “One area where we’ve never homed in are big exclusives and interviews in our videos, and that’s where Matthew and his team are going to focus,” Colby Smith, vice president of digital media at ABC Television Group, said in an interview.

“While ABC News regularly books big-name interviews for its programs including Good Morning America and World News Tonight with David Muir, ATTN: will bring its digital-first experience to cut the footage for social media,” ABC News said.

This collaboration follows NBC News’ twice-per-day news show on Snapchat which was launched earlier this month to attract younger viewers. NBC also introduced a digital video service called “NBC Left Field” to produce short documentaries and videos for YouTube, Facebook, and Instagram.

Megha Shah for

Megha Shah
Megha Shah
A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she was a child. Apart from being a part-time writer, Megha is currently in college, pursuing B. Com. (Hons). Megha is an ardent follower of ‘Hardship, Hustle and Heart’ and firmly believes in the power of hard work and destiny!

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