Amid immense momentum and growth in 2017, 6sense, a leading B2B predictive intelligence engine for marketing and sales, has another reason to celebrate. Its patent-protected Intelligent Marketing Cloud was just named a Leader by analysts Allison Snow and Laura Ramos of Forrester Research in its report “The Forrester Wave™: Predictive Analytics Platforms for B2B Marketers, Q2 2017.”
Among all reviewed vendors for both the “current offering” and “strategy” categories in the Forrester evaluation, 6sense received the top ranking. Additionally, 6sense received the highest scores across seven criteria including the model setup and building, corporate strategy, and data source and usage.
In the report, Forrester praised 6sense as being a company that “leads by turning sophisticated buyer analysis into proven program lift. Its patented prediction system deduces when a business purchase is imminent, and its exclusive proprietary buying signals let marketers and sales professionals know when to focus on specific accounts and contacts. Through such, 6sense produces conversion lift, which is measurably much higher than baseline results.”
Both Fortune 5000 companies and fast-growing B2B companies, including Cisco, Dell, and Netsuite, have benefited from using 6sense. They rely on its “strong background in solving advanced customer problems and impeccable references” to help them find in-market buyers and drive more revenue across sales and marketing.
6sense’s work, for example, saw Dell achieve a 3x lift on MQL to SQL conversion, a 2x-6x lift in opportunity size, 50% higher deal sizes, and a 12x return in media spend. With the help of 6sense, Cisco also achieved a 3x higher MQL to SQL conversion rate than any other campaign ever run, 5x higher average opportunity size, and 13x more pipeline than three other intent vendors combined.
Amanda Kahlow, CEO and founder of 6sense, said, “Being named a leader in such a comprehensive Wave evaluation is, in our opinion, amazing validation to the measurable value 6sense delivers to our customers. There’s a massive difference in value to sales and marketing organizations to finding buyers who are in-market, now, compared to more simplistic look-alike modeling. We’re thrilled to see Forrester recognize what we consider to be the evolution that’s taken place in the space and the clear differentiation between leaders and contenders.”
In recent months, 6sense has added senior leadership and made significant improvements to its platform, allowing it to achieve impressive market penetration.
The company’s mission is to empower marketing and sales teams with 100 percent visibility into buyers; who they are, needs and timing. Visit their website to learn more.
Danita White for TechFunnel.com