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66% of Marketers See Email as Most Effective Holiday Marketing Channel, Study Finds

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With the bright spotlight that is on social media these days, it may seem like email marketing is no longer as effective as it once was, but a Campaigner “Christmas in July Survey” found that over half of marketers (66%) say email marketing remains the most effective holiday marketing channel.

Email was followed by social media (41%), SEO (20%), and print (12%). According to the survey, which was made available to Marketing Dive, of the 66% of respondents who found email most effective, 59% are expecting an even better holiday season in 2017.

EJ McGowan, general manager of Campaigner, described email as the “sole medium that allows this unparalleled ability for retailers to engage consumers.” Key insights from the survey are:

When it comes to social media, Facebook was the marketing leader with 72% of respondents calling it the most effective platform. Twitter and Instagram were both next with 7% each. Campaigner reports that marketers plan to ramp up efforts on social media during the holiday season this year with 42% of respondents saying they are planning more social media integrations.

Danita White for TechFunnel.com


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Danita Evangeline
Danita Evangeline
Danita is a student, writer, and movie enthusiast. She enjoys food, reading, and traveling. She's currently a content writer and graphic designer for TechFunnel.com.

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