Technology changes in amazing and freakishly fast ways. These changes are the ones IT professionals need to be aware of.
Unique content is still king
Technology is ubiquitous. It has infiltrated every part of our lives in ways that we could never have imagined was possible before. The beautiful thing about technology is that it is always changing. Trends that were advertised as “new” last week may very well be out of style this week as gadgets update with new features designed to make our lives easier and more automated.
In an ever-growing industry, technology has become the center of our society, and innovation is both prominent and inevitable. Marketers today must quickly adapt to these trends, keeping in mind that what worked yesterday isn’t guaranteed to work today. Specifically, in the world of digital marketing, there are important trends that will take over the future of the industry.
The Convenience of Portable Technology
Smartphones and tablets have proven to be dominant over computers due their easy, on-the-go features and flexibility. People are always busy and do not have time to sit down and check their desktop, or even laptop, computers. Instead, the use of portable devices allows consumers to do their own research on the brands, products, and services they want to know about. It allows them to view a massive amount of information all while being actively mobile throughout the day. Today’s marketers understand that this trend is crucial to catering toward an increasingly wireless industry.
As technology becomes more visually stimulating, consumers crave aesthetic videos that have meaningful and relevant content. Through social media outlets and other websites, people are watching more videos per day now than ever before. This is primarily because people would rather watch a video that explains a new technological advancement or product than read a long, industry jargoned article explaining the same topic. Typically, people have short attention spans too and are less likely to dedicate time to reading long form when they can gain all the pertinent need-to-know information in 3-5 minutes. Social media sites such as Twitter and Facebook thrive off quirky, relevant videos that attract viewers and create a social buzz.
If technology is constantly changing, you can bet search algorithms are very close behind. Many search engines are consistently changing due to changes in search demand. This requires digital marketers to focus on popular trends and topics to keep people engaged and coming to their site, service or product. Sites like Google, Bing, and Yahoo update their search engines on a regular basis. Depending on which sites show the most potential for traffic along with relevant and consistent content production, search engines will prioritize specific sites over others.
Dominance of Unique Content
Consumers are typically uninterested in viewing the same content over again. How many times do we need to hear about Snap’s Wall Street woes or even the new Apple iPhone products? Most people quickly get tired of scrolling through their newsfeed only to see the same information. To succeed in today’s world, it is imperative to create content that is unique and worth reading or watching. Interesting, unique content that is not replicated by others will always bring repeat consumers to your website, products, or services.
Social media is one of the most important outlets for information. It’s convenient, accessible, and mobile, allowing everyone to have everything they need at their fingertips. Facebook and Twitter have become a go-to source of information, with pages displaying headlines of current events and the latest happenings from influential people. It is through social media that people can truly optimize their agenda in the world of digital marketing.
These five trends are sure to become increasingly more dominant as time goes on. It is critically important for marketers to prepare an action plan beforehand and strategically consider these trends.