You may have the most incredible product or service, but without awareness of it, will anyone ever buy it or use it? That’s the power of marketing – getting the story of your brand, business, or product into the world so that you can share it with those who need it.
Marketing technology has grown to the point where customers can hear about new products or services anywhere they interact online – social media, email, landing pages, and more. Having a powerful tool to help you share your message to all your customers in all these places can help to grow your business.
Why is multi-channel marketing automation software important?
Automation tools offer two important things: consistency and data. Both of these are linked to your marketing results. The need for multi-channel marketing is real – even with segmented and targeted advertising, brands need to consistently be reaching and engaging with audiences across a number of platforms, from email to social media to retargeting digital banner ads to streaming digital music platform ads. This is important in both maximizing exposure and reach, but also in creating a consistent customer-facing brand image. Research has shown that the more consistent your brand is, the easier it is to recall and engage with.
Having an automation solution that can track progress against most or all of your marketing channels is one of the keys to unlocking higher engagement and more marketing success. More consistent delivery of assets and better analytics on the success of campaigns can help you deliver the best customer communication possible.
The best multi-channel marketing automation software solutions
There are several automation tools to help you run better multi-channel marketing campaigns. Here are some of the best cross channel marketing automation platforms to consider for your business.
1. Hubspot
Hubspot is one of the most popular, widely-used and highest reviewed in the industry. With the ability to create and promote blog posts, landing pages, social media posts, and emails, as well as improve SEO and CTAs, businesses of all sizes have seen huge results and bigger marketing impact when utilizing the Hubspot platform to track all of their channel marketing automation efforts.
2. Mindmatrix
Mindmatrix is a comprehensive cross channel marketing automation tool. It allows you to create marketing materials for multiple marketing channels including email, print, social media, SMS, YouTube, blogs, presentations, and more. With this tool, not only can you create and publish these marketing assets, you can track the response to campaign elements across all touchpoints and channels. It’s an easy way to measure your results and understand the ROI of each channel, helping you create changes for current and future campaigns to maximize effectiveness.
3. Certona
Certona is a “real-time, omnichannel, personalized experience management solution for eCommerce businesses which offers tools including search and discovery, content targeting, product recommendations, email and remarketing, and B2B experience management across all client touchpoints.” With over 15 years of success, they help clients deliver millions customized and personalized communication across nearly every channel, including website, mobile apps, email, contact center, and in-store.
4. Sprout Social
Sprout Social is a good tool for businesses to manage all of their social media channels in one place. With the ability to post across Twitter, Facebook, LinkedIn, Foursquare, Instagram, Pinterest, and more, Sprout Social gives users the ability to make the most of their social strategy. The simple dashboard is intuitive and allows for all analytics and social media communications to be housed in one place. This makes it easier to create comprehensive campaigns where no audience segment is left behind. A better social strategy means more brand awareness and more engagement.
5. TractionNext
TractionNext marketing automation platform gives companies visibility and insight across multiple channels including email, SMS, promotions, surveys, and online campaigns. It’s easy to integrate with other solutions like Zapier and Salesforce to help give businesses synchronized and accurate data to help inform their sales and marketing teams and enable the best decision making.
To do your best marketing, you need more than a good product to talk about and designers to create ads. You need the tools that will be able to share your product messaging and analyze how effective that sharing is. From helping to generate leads to and find those most interested in your product or service to nurturing those leads by providing resources and information helpful to clients to ultimately converting and supporting customers, marketing automation tools give organizations better support and better results.
Multi-channel marketing automation software will help you create and deliver your messaging to your audiences, as well as give reporting and feedback on what is and isn’t working. If you don’t want your business’s marketing team to waste time and budget on ineffective strategies, make sure you empower them with a multi-channel marketing automation solution to help guide the marketing and outreach journey.
