With all eyes on a screen throughout the day, the internet has become one big arena for companies to interact with their customers on a daily, weekly or monthly basis. When planning to expand or improve, the best way to know where the work is needed is to talk to customers and the best way to do that is through surveys. However, these days, consumers are pounded with surveys and let’s be honest, some of them just take the surveys for the sake of it.
When there are so many issues, what a company really needs is to develop a powerful customer survey. Here are a few ways to do so:
#1: Understand the purpose of your survey
Are you look to launch a new product or improvise on an existing product? Are you looking to fulfill a need?
It is important to know what outcome you want from the survey. Also, as far as possible, try to keep the outcome of the survey in quantifiable terms.
#2: Make your survey short and easy
Make it a point to keep all questions either MCQ type or Yes/No type. That way, you can be assured that the customer will complete the survey and answer honestly. Another thing to keep in mind is that incorporating more than 10 – 12 questions would render the customers bored and uninterested. On an average, an effective survey should be one that can be taken in under 7 minutes.
#3: Offer something in return
Never leave your customers on a simple ‘thank you for taking the survey’. Offer them something in return – could be a giveaway, discount, free e-book – anything that would convey how much you appreciate their participation and also make sure they would take the follow up surveys.
#4: Format to brand
While you’re meeting all of the other key points, do not miss out on the opportunity of promoting your brand. Place your company logo on the interface and match the background color to that on your logo. Sometimes, passive promotional techniques also leave lasting effects.
Always write enticing e-mails when inviting customers for a survey and keep these pointers in mind – your surveys will reap good results.
Megha Shah for TechFunnel.com