Gone are the days when marketing was just about printing an advertisement and leaving it to sales representatives to find out who is interested in buying a product or service. Today, marketing is more about gaining new insight into what customers need, what their expectations are, and how to align those expectations with the brand being marketed.
Marketers today must be innovative and highly skilled in using a variety of techniques to get a consistent message out. They drive innovation through data, content, and analytics, and no matter what the perceptions are, the best in the business will always be a step ahead.
What makes a marketer the best? More than just having access to tools and technologies, the best marketers know how to use those tools effectively. They plan marketing activities and ensure activities are measured and monitored at every step. They keep track of marketing budgets and monitor the return on investment at each milestone.
However, as easy it may sound, it takes extra effort to become a top-notch marketer. There is a considerable amount of hard work that goes on behind the scenes. To get to the elite class of marketers, there are four fundamental measures that must be taken and done consistently.
Even before you start, note that marketing as a department is written off as a cost center. The processes are not streamlined, and the data is often unstructured. All this needs to be put in place to show a picture to management that marketing is a contributing factor to revenue and growth in an organization.
Here are two of four steps marketers must follow to ensure better performance:
Step 1: As a marketer, you must learn to adapt to new technology and make the transition from traditional methods and tools to more analytics-driven cloud-based systems. This must be planned meticulously and with the right investments in place.
Step 2: After putting together a marketing strategy, it is important to gain the confidence of top management. For that to happen, goals set should be from top to bottom, ensuring every member of the organization is in alignment.
Marketers are game-changers in an organization, and to make sure you have that type of impact, it is important to know when and where to start from. The steps above and on the link below will help you gain a holistic view of how to run the marketing show.
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