4 Reasons You Should Invest in Mobile Marketing

By Emily Pribanic - Last Updated on April 20, 2020
reasons you should invest in mobile marketing

Investing in mobile marketing is mandatory in our highly-digital society.

It is not an option to invest in mobile marketing anymore, it’s mandatory. This is because most of our society is on their mobile device at any given time to connect with them more effectively, your company must invest in mobile marketing efforts.

Mobile marketing is an essential aspect to have in any good marketing plan. This is because more customers than ever before are using their mobile devices to surf the web, research products and entertain themselves. Adding a mobile-friendly marketing strategy to your marketing efforts is mandatory thanks to our highly-mobile society.

Research shows that in the last few years, customers have increased their smartphone usage by more than 400% and their tablet usage by more than 1,750%. Consumer media time spent on mobile platforms has increased more than 30% in the past few years and smartphones and tablets now account for more than 60% of all digital media time spent. These reasons alone should convince you how important it is to add a mobile marketing strategy to your marketing efforts but let’s look at a few more reasons why it’s in your best interest to invest in mobile marketing.

Importance of Mobile Marketing

  • Fast, High-Engagement

    There are many benefits of mobile marketing and one of them is the ability to use SMS text messages to reach your customers in a highly engaged way. Research has shown that more than 90% of text messages are opened and read within three minutes of receiving the message. This makes SMS an excellent way for you to alert your customers of upcoming sales, contests, discounts, the status of their delivery and new product arrivals. With only a 27% open rate for emails, SMS marketing efforts are more likely to be viewed and engaged with compared to email marketing efforts.

    Also, offering a brand app will create a connection between your brand and your customer. An app for your brand gives users a personal, easily accessible way to interact with the brand wherever, whenever. Offering an app for users to connect with your brand creates a deeper connection with that customer and develops brand loyalty behaviors.

  • Targeted Communication

    Many brand apps send customer push notifications that allow the brand to reach their mobile users in a more targeted way. Companies can use push notifications to send highly targeted messages to segments of their audience based on features like age, gender, demographic location, type of device they’re using or special interests. Push notifications are also an excellent way to send customers time-sensitive information about a contest or discount expiring soon.

  • Enhanced Customer Experiences

    Including a mobile marketing strategy with your marketing efforts helps to enhance the cohesive customer experience. This is because mobile marketing is much more likely to be viewed by your customer almost immediately, so this is an opportunity to offer the cohesive customer experience that most companies are striving to provide. Make sure that your mobile marketing is streamlined, attractive, user-friendly, and coincides with the brand experience you offer on your other channels.

  • Powerful Insights

    Data Management Platforms, DMP, are very beneficial for you to manage your ad spend, targeting and measurement across multiple mobile platforms to increase your mobile marketing efforts. This platform can help you build intelligence audience segments to help you run more effective cross-platform mobile and web campaigns. This platform can also help your company create targeted mobile in-app, web and video ads to reach your target customers more effectively.

There are many types of mobile marketing like push notifications, text messages, and apps for your customers to connect with your brand better. Younger generations are so used to being on a mobile device that if your company hasn’t already implemented a mobile marketing strategy, you’re not connecting with your customers in one of the easiest ways possible. If your company has yet to implement a mobile marketing strategy, now is the time to create one and connect with your audience more effectively.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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