4 Key Benefits of Social Media Marketing Promotions

By Tanuja Thombre - Last Updated on April 20, 2020
Benefits of Social Media Marketing Promotions

Upgrade your business with the exposure it deserves through effective social media marketing promotions.

Promoting your business through social media isn’t a luxury; today, it’s a necessity.

Social media has rapidly become a part of our everyday lives. Everywhere we go, we are connected to the world. This connectivity is what makes social media so popular. One is questioned if he or she is not active on social media platforms. Many won’t trust companies that don’t have a social media presence.

This is one of the biggest reasons businesses should make their constant presence felt by advertising through social media. Several objectives can be achieved simply by marketing through social media. The truth behind shifting a company’s focus to marketing through social media is that “all their eyes are online.” Therefore, it is important for businesses to establish their online presence and visibility.

To create a successful social media strategy, a company must assign a team dedicated to creating an engaging social media marketing plan. Typically, a social media marketing manager oversees this type of operation.

4 Key Benefits of Social Media Marketing Promotions

There are a lot of benefits that one can derive through social media marketing. Here are just a few:

Increased Brand Awareness

Social media is one of the most cost-effective digital marketing techniques used to organize content and increase business visibility. Create social media profiles for your business on all the relevant platforms. Create awareness of these profiles among people such as employees, business partners and sponsors and get them to “like” or “share” your pages. Every shared post will introduce your business to a new network thus increasing your brand awareness.

Search engine optimization is also very important for achieving higher page rankings and gaining traffic to a business website.

Improved Search Engine Rankings

Search engine optimization is very significant to achieve higher page rankings and increase traffic to your business website. Although social media may not be directly responsible for increasing search engine rankings, some Social Media Examiners state that more than 58% of marketers who have been using social media for marketing their product or services for more than a year have seen improved search engine rankings. Your aim should be to top the search results for your keywords. Create high-quality content like blogs, infographics, case studies, business information etc.

(Also Read: Social Media Marketing Tips)

Improved Brand Loyalty

One of the main goals of any business is to develop a loyal customer base. Customer satisfaction and brand loyalty work together. It is easier to maintain communication with customers through social media. Regular interaction with customers through posts or updates can ensure that your customers remain satisfied.

Cost Effective

The best part of Social media marketing is the fact that it is cost efficient. Right from signing up to accessing your profile is free with almost all social networking sites. Any paid promotions are extremely low cost as compared to other marketing platforms.

There are many other factors involved in social media marketing such as being able to achieve better customer satisfaction by giving a platform for your customers to voice their opinion, increased brand recognition, and higher conversion rates. Search Engine Optimization is also very important for achieving higher page rankings and obtaining traffic to your business website

How Social Media Can be Used to Promote a Company’s Services

Promotion and engagement are similar, but different. Engagement is embedded in consistently sharing insights and providing value every time a business connects with a customer. One in every seven posts shared through social media should be used to promote a business, and the remaining six should focus on sharing valuable content. Posting little-known facts or even fun trivia can get customer’s attention and increase engagement. It is important to create content that benefits the followers.

It is quite clear that social media marketing has its benefits. If your business doesn’t have the right presence on the right social media platforms, it is about time to get started. Ask relevant people to ‘like’ and ‘share’ your pages as this will help to build your profile. Once you get the process started, make sure someone in your organization is constantly monitoring and updating your presence on social media. An effective social media marketing strategy will give your business an increased traffic, better SEO, higher conversion rates, and improved brand loyalty.

Tanuja Thombre | A Soft Skills and Behavior Trainer by passion and profession, with 8 years of experience into Mortgage Banking sector. Currently I am working as a Training Consultant and I cater to the training needs across various industries. This also allows me to interact with, train and learn various aspects of human modes. Adorned with certifications from various institutes like Dale Carnegie & Steven Covey. I have a natural instinct ...

Tanuja Thombre | A Soft Skills and Behavior Trainer by passion and profession, with 8 years of experience into Mortgage Banking sector. Currently I am working as a...

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