These B2B marketing tools deserve your attention and can help to address both challenges and opportunities.
B2B marketing continues to evolve as business buyers turn to new forms of marketing. Here is how to stay ahead of the game.
A common problem many B2B marketers face is choosing the right analytical and reporting tools. With many B2B marketing tools available to choose from, marketers can tend to be a little indifferent when making the choice as to which one suits their needs. As B2B marketing continues to evolve, many business buyers aim to focus on new media opportunities for their potential purchases of products and services.
To help with this problem, here is a ranking of the best B2B marketing tools that CMOs should consider to boost business:
Hubspot’s marketing analytics provides extremely useful metrics including an interface that helps users manage their marketing efforts from a single dashboard. The software also offers reports, analyses, and ROI calculations with additional tools that both measure and control the entire marketing funnel.
Best for: Marketing or sales teams with a medium to large amount of resources and finances.
Marketo provides marketing automation software for enterprise experts. This software is a prized possession for almost any marketing team. It provides a complete suite of features that high-growth and mid-market companies need.
Best for: Experienced marketing automation users with an extensive library of content, complex sales cycles, multiple decision makers, and varied ICPs. Since this is expensive software, companies will need a high marketing budget.
With a user-friendly interface and simple functionality, Eloqua is a sophisticated, enterprise-grade platform that covers every inch of the field for modern digital marketing operations. It is marketing automation software built for companies with extremely experienced and well-read marketing heads, and a qualified team for marketing and sales. Using this software with years of experience, a company can maximize its marketing efforts.
Best for: Companies with a diverse set of products or services, complex operations, large marketing budgets, and a competent marketing team.
The digital marketing wave has forced many companies to invest heavily in graphics teams. For companies with very limited resources and tons of creativity, Canva is the perfect solution. Canva allows users to bypass time, money, and personnel restrictions by empowering visually-focused teams with an intuitive, user-friendly design platform to create clear and relevant assets for brand awareness, marketing, and sales. With Canva, there is no need for experience in designing banners and infographics. Canva has pre-made templates that make it easier to share and store new creations with the rest of the team. While a lot of the images and graphic options are free, users can use paid images from the gallery for as little as a dollar.
Best for: Companies with limited design resources, but creative people and a comprehensive digital marketing plan.
These are our top four solutions for the best B2B marketing tools that exist in the market. A key part of marketing is the process of analyzing and following up. If marketing and sales teams do not continuously monitor ROI that marketing efforts generate, companies can quickly find themselves out of the race for more customers, better engagement, and increased revenue.