Just like technology, marketing is evolving at a rapid pace. Technology has initiated a paradigm shift in the way marketers approach customers and customers react to the marketing efforts of companies. While marketing is about communicating a product or service, it is essential that leads ultimately turn into sales.
As technology progresses by leaps and bounds, marketers need to find innovative ways to reach out to leads and convert them into customers. Here are 10 of the most important trends for realizing the marketing potential of a company:
#1. Cognitive insights will become compulsory. Cognitive insights require that marketers embrace data in previously unseen ways to deepen customer connections and engagement and to fuel strategic business growth.
#2. Marketers will shift from simply implementing a “mobile strategy” to incorporating an engaging in the strategy that connects mobile users at any time throughout the day.
#3. Influencer marketing will become an increasingly popular method for boosting visibility and engagement.
#4. Marketing and advertising technologies will work in tandem to deliver an exceptional customer experience with marketers implementing data as a primary source for decision-making.
#5. Marketers will focus more on customer retention and build long-term customer relationships with just selling products or services.
#6. Neuro-marketing will become a trend that is considered as part of overall strategies. Neuro-marketing is a field that applies the principles of neuroscience to marketing research, studying consumers’ sensorimotor, cognitive, and effective response to marketing stimuli.
#7. Marketing for e-commerce will use interactive email campaigns to help businesses sell faster to their target markets.
#8. Big data, artificial intelligence, and machine learning will become essential when drafting a marketing strategy. Marketers will consider insights from collected data.
#9. Apps will be the future. Apps are no longer just a bunch of icons on your mobile phone screen but are a massive medium to reach leads.
#10. Marketers will analyze every step of a buyer’s journey and will require marketing teams to create accurate buyer personas and inbound strategies.
Traditional marketing efforts are slowly being pushed to the background as technological advancements aim to cut through distractions, increase market effort to target audiences, engage new customers, and satisfy customer needs.
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