YouTube has released a new video format named Reels, as announced in a blog post. This feature will be more like the popular “stories” set-up like we see and use in Instagram and Snapchat. This new feature is to follow the latest trends for showing the “stories” with the short-form content format promoted by Snapchat.
Reels by “YouTube is to popularize the ‘stories’ format, but intended exactly for YouTube creators,” mentioned Roy Livne, YouTube senior product manager, in one of his blog posts.
This new feature is accessible to creators in a beta-test mode, which permits users to post videos of up to 30 seconds long. However, YouTube’s Reels won’t vanish after 24 hours like in Snapchat Stories and other apps like Instagram. According to Livne, creators told YouTube that they did not want the videos to expire, “so we’ll give you those options.”
Reels also allows users to link to longer YouTube videos and gives the creators the opportunity to use filters and add music tracks, text, and stickers to the videos. Reels will consist of a few quick mobile videos that are up to 30 seconds in length. Reels will not expire, and instead of being featured at the top of the YouTube app, it will be available in a dedicated tab on the creator’s channel.
The innovative Reels feature was launched nearly a year ago for select top creators. YouTube’s Community features will be accessible to channels with more than 10,000 subscribers. In this Community sections, creators can share polls, pictures, text, GIFs and other content intended to allow channels to provide fans with new content exclusively for YouTube. “Just like we did with Community, we’ll be experimenting with a beta version of Reels to learn and improve the product before expanding to more creators,” Livne cited.
Today, the channel shows that most engaged viewers can get Community posts in their Home feed, “whether they’re subscribed to your channel or not,” cited by Livne. YouTube also provides “optimized” notifications for the new Community posts to give subscribers the ability to view them, but this not the case for every new post.