On the August 1st, the River Falls, Wisconsin based company 32M or Three Square Market hosted a “chip party” where employees volunteered to get “microchipped.”
Yes, you read that right!
At the party, 50 of the 80 employees at Three Square Market, a provider of self-service break room vending machines, voluntarily agreed to be “chipped.” A chip, the size of a grain of rice, was inserted into their hand between the thumb and forefinger.
The chip offers the company’s employees the chance to toss out their employee ID cards and chuck all their passwords.
At Three Square Market, the inserted chip allows employees door access to enter the building, lets them sign into their computers, and pay for snacks, all with a wave of their hand on a sensor. The microchip replaces passwords, ID badges, and even credit cards.
“It is really convenient having the chip in your hand with all the things it can do. If you’re a technology company, things like this are actually exciting. We don’t look at it as being too weird. We initially decided to do it just because we thought it was…I guess you could say ‘cool, something different.’ As far as it hurting, it feels like basically somebody stepping on a pinky toe with a dress shoe on. It really doesn’t hurt at all,” Three Square Market CEO Todd Westby told CNBC’s “On the Money.”
Westby went on to say in the interview, “Many workers decided to have the device implanted because they were informed and told exactly what it can do and can’t do, and what it does do and doesn’t do. They made the decision for themselves. The people that did decide to do it really were looking forward to convenience that it does bring to the everyday life. We foresee the use of RFID technology to drive everything from making purchases in our office break room market, opening doors, use of copy machines, logging into our office computers, unlocking phones, sharing business cards, storing medical/health information, and used as payment at other RFID terminals. Eventually, this technology will become standardized allowing you to use this as your passport, public transit, all purchasing opportunities, etc.”