Facebook and Instagram are both trying to knock rival Snapchat off its game by introducing the concept of stories onto their platforms. In a newly released statement, Facebook announced that WhatsApp status, the story version for WhatsApp, has hit 250 million daily active users. That’s despite it being relegated to a secondary dedicated tab in the app instead of being front and center.
All that engagement with stories, voice and audio calls, document sharing, and text messaging has driven WhatsApp to 1 billion total daily active users and 1.3 billion monthly active users. That means a remarkably high 76% of WhatsApp’s monthly users come back daily. WhatsApp users now send over 55 billion messages per day, including 4.5 billion photos and 1 billion videos.
Mark Zuckerberg says Facebook and WhatsApp are building out teams to monetize their messaging apps. WhatsApp Status could be a natural home for vertical video ads just like the ones thriving on Instagram and Snapchat. WhatsApp’s incredible reach will help generate high revenue from advertising across these platforms.
WhatsApp CEO Jan Koum followed up with his own blog post of statistics, concluding that “As we celebrate this milestone, we’re committed more than ever to bringing you more useful features to enjoy, while delivering the reliability, simplicity, and security you expect with WhatsApp.”
Megha Shah for TechFunnel.com