The National Football League and Verizon announced on Monday a multi-year partnership to their mobile streaming agreement through 2022, in which Verizon’s portfolio of premium digital and mobile media properties will provide fans a series of options aside from traditional television to watch their local teams. They will be able to watch the games on Sunday, Monday and Thursday nights and even playoff games and Super Bowl.
This partnership, which begins in January 2018, will provide streaming of the NFL playoffs on Yahoo and Yahoo Sports, as well as go90 and the NFL mobile app.
“We’re making a commitment to fans for Verizon’s family of media properties to become the mobile destination for live sports,” said Lowell McAdam, Chairman and CEO of Verizon Communications.
“The NFL is a great partner for us, and we are excited to take its premier content across a massive mobile scale so viewers can enjoy live football and other original NFL content where and how they want it. We believe that partnerships like this are a win for fans, but also for partners and advertisers looking for a mobile-first experience.”
This deal will cost Verizon more than $2 billion throughout the next five years. Along with the extended accessibility of live games, this new agreement will give fans mobile access to NFL highlights, a robust set of mutually developed original content and NFL coverage throughout the week and year. With 200 million U.S. monthly unique mobile and digital views, the NFL content will reach a great number of digital audiences.
Verizon will obtain U.S multiplatform live streaming rights to the entire NFL schedule, with an exception of Sunday afternoon out-of-market games.
“Verizon has been a key NFL partner, both in the distribution of games on NFL mobile and as a sponsor, since 2010 and we’re thrilled to be both extending and expanding our relationship with them,” said NFL Commissioner Roger Goodell. “Our expanded partnership with Verizon is great for our fans. Starting with the upcoming playoffs and for seasons to come, live NFL action directly on your mobile device — regardless of carrier — will give millions of fans additional ways to follow their favorite sport.”
As per this agreement, Verizon will continue to be the official wireless sponsor of the NFL and Telco’s media brands like Yahoo will become official NFL sponsor brands. Additionally, from 2018 onwards, Verizon will become the presenting sponsor of the Pro Bowl and the NFL Scouting Combine.