The top U.S. carriers, Verizon, AT&T, T-Mobile, and Sprint, are in a bitter battle over customers. With all four carriers now offering unlimited data plans, it is a tough choice for customers and a tougher tasks for companies to retain their customers.
As the U.S. smartphone market continues to approach saturation, the competition will intensify, and the ability to retain users and attract those on rival networks will become increasingly important.
Below is an analysis conducted by Business Insider, about the likeliness of the customers of the various carriers to stick to their carrier or switch to another:
Apart from the top 4 companies, other carriers mentioned are Boost Mobile, Cricket, and MetroPCS. These operate on Sprint, AT&T, and T-Mobile respectively.
One main reason some customers would consider switching carriers is because of the network’s coverage:
This study was conducted across 280 major areas in the U.S. The darker the color, the stronger the connectivity. While comparing the data, we can see:
Among these companies, T-Mobile was the first to offer enticing, unlimited data plans, which the other three carriers were forced to copy. All the companies are now trying to come up with strategies to entice subscribers:
- Verizon is working hard to deploy a 5G wireless network rollout that could also help support various IoT applications that rely on massive amounts of data.
- AT&T is focused on leveraging video delivery services like its DirecTV Now streaming offering to lure subscribers.
- Sprint is expanding its IoT footprint, as well as seeking out potential mergers with cable giants to expand its offerings.
These moves are exposing businesses to new opportunities to leverage the carriers’ broad consumer reach and increase brand engagement.