Apple held its much anticipated Special Event today, Tuesday, September 12, beginning at 10 a.m. PDT. It was the first-ever event to be held at the Steve Jobs Theater in Cupertino, California. Here are the top four products that were revealed:
The Apple Watch Series 3
The latest edition of the Apple Watch will ship on September 22. The cost will be $329 without cellular connection, and $399 with it. Apple’s new watch has a built-in mobile connection, allows for streaming audio, has a faster processor that allows Apple’s intelligent personal assistant Siri to talk back, and includes a new WiFi chip that reduces power drain by 85%. Apple CEO Tim Cook said, “This is a big moment for Apple Watch and we think you are going to love it.”
The Apple TV 4K
This will begin shipping on September 22 and is priced at $179. According to Eddy Cue, Apple’s senior vice president of Internet Software and Services, the new Apple TV is twice as fast in the CPU and four times as fast in the GPU. It also brings HDR and 4K technology to Apple’s set-top box
The iPhone 8 and the iPhone 8 Plus
Both editions are also shipping on September 22. The iPhone 8 starts at $699 for 64GB and the iPhone 8 Plus starts at $799. The iPhone 8 is now all-glass and comes in three colors – silver, gray, and rose gold; but the biggest change to the iPhone 8s are that they now support wireless charging.
The iPhone X
Apple’s latest smartphone has a $1,000-plus price tag, starting at $999 for 64GB. It will be available to pre-order from October 27 and begins shipping on November 3. Before it was revealed, Cook claimed it would “set the path of technology for the next decade.”
The iPhone X looks like it was rumored to look with a huge screen filling the front of the smartphone featuring a 5.8-inch super retina OLED edge-to-edge display, a glass back, and a dual camera. Due to the huge screen, there is no home button anymore. You can enable the display by tapping on the screen, get back to the home screen by swiping up from the bottom, and engage in multi-tasking by swiping up on the screen and pausing. The side button on the phone enables Siri.
On the iPhone X, TouchID has been replaced with “Face ID.” Philip Schiller, senior vice president of worldwide marketing at Apple, called it “the future of how we unlock our smartphones.” Face ID is based on the iPhone X’s front cameras which makes use of seven separate sensors to recognize your face to unlock your phone. Even though Face ID can easily get confused at someone who looks similar to you, Schiller said, “The chance that a random person in the population could unlock your iPhone X and unlock it with their face is one in a million.”
The iPhone X also has improved camera features, as well, including: flash, a faster telephoto lens, and front-facing camera/twin-camera modes. Perhaps most importantly is that the iPhone X reportedly has an extra two hours of battery life than the iPhone 7.