Toluna, the leading provider of consumer insights, announced the launch of a new platform – TolunaInsights. The TolunaInsight platform is the industry’s first comprehensive, automated platform that delivers consumer insights in real-time.
“Companies face a constant battle for time and resources when it comes to accessing and acting on consumer intelligence,” said Frederic Charles-Petit, CEO of Toluna. “There is an increasingly urgent need across every business function for automated solutions powered by advanced technology that deliver reliable insights in real-time. TolunaInsights is our answer to that need in market research and is the culmination of a journey we embarked on ten years ago as one of the very few technology-driven global market research companies. Our platform combines the power of millions of global influencers with world-class research expertise to ensure that companies of all sizes anywhere in the world stay at the forefront of consumer insight.”
“After years of some of the world’s largest companies using our proprietary consumer insight solutions, we understand the challenges facing businesses in today’s on-demand economy. We are bringing TolunaInsights to market as a single platform to meet the rapidly evolving business need across all functions for agile, yet comprehensive technology solutions,” said Phil Ahad, EVP Head of Products and Strategy at Toluna. “The efficiency and scale our platform provides is unrivaled, and our goal is to provide users with efficiencies that enable them to focus on adding value, as opposed to tactical execution. We become a true extension of any in-house consumer insights team.”
The platform provides the following services:
- Access to a global community of 21+ million influencers across 68 markets in real-time to run surveys on-demand.
- Survey creation using automated methodologies.
- Recruiting, building, and managing communities in real-time
- An easy-to-use, web-based data visualization and analytics tool that provides real-time data reports and insights.
- Services such as project management, programming, sampling, data processing, and more.
Currently, the company has 24 offices globally spanning Europe, North America, South America, Asia Pacific, and MENA.