Target has revealed their official acquisition of Grand Junction, a 13-employee delivery technology firm in San Francisco, in an effort to compete with Amazon and its online grocery market. The addition of Grand Junction will allow Target to expand upon its same-day delivery service and connect with an online market.
Although specifics of the recent deal have yet to be released to the public, Grand Junction has stated that they will have their employees work out of Target’s San Francisco office to maintain current work surroundings. The CEO of Grand Junction will assume the position of VP of Technology at Target. He came forward about his company’s transition and expressed excitement for its future under Target. Per their corporate online statement, Target defined Grand Junction’s purpose and capabilities with the following:
“With this acquisition, Target will have immediate access to Grand Junction’s technology and carrier network, which will accelerate the work we’re doing to improve our speed of delivery. It will also boost our ability to offer new services – like same-day delivery, and even assembly and installation – to our guests. We’ve been working with Rob and his team on our same-day delivery pilot at our store in New York’s Tribeca neighborhood. So, we’ve already gotten a glimpse of what Grand Junction’s capabilities can do for our guests. We can’t wait to bring them onto the Target team to help meet our guests’ delivery needs nationwide.”
Rob Howard categorizes Grand Junction as “a software platform that allows retailers to determine the fastest, most efficient method for local deliveries.” Since Target’s last big deal with online mattress company Casper, the company hasn’t been involved with another acquisition until Grand Junction. It arrived in a timely manner with a greater chance of increasing Target’s technological manpower.
It will be interesting to see how Target will use this asset to compete with online retailing giant Amazon. With transition into online grocery and delivery, the world of retail and shopping has changed dramatically from what it once was.