Per the terms of the agreement, SurveyMonkey will acquire Usabilla for approximately $80 Million, comprising a mix of cash and equity, and subject to certain purchase price adjustments and customary closing conditions. The acquisition is expected to close in Q2 2019.
The deal is subject to the normal regulatory approval process and is expected to close sometime in the second quarter this year.
“Usabilla’s outstanding user experience solution for capturing real-time digital feedback enhances our enterprise offerings and expands our international footprint,” said Zander Lurie, Chief Executive Officer of SurveyMonkey. “Every brand needs to offer a compelling digital experience to win and retain customers—Usabilla’s solution helps companies collect 100,000 feedback interactions daily so they can improve their digital experiences and drive growth. The acquisition of Usabilla strengthens our position in this rapidly growing multi-billion-dollar market. I’m thrilled to welcome the Usabilla team to SurveyMonkey for this exciting new chapter together.”
“SurveyMonkey’s global reach in over 345,000 organizations, strong brand recognition, and sales expertise will accelerate our growth in new markets and verticals,” said Marc van Agteren, Chief Executive Officer of Usabilla. “We share the mission to power the curious and a commitment to building SaaS offerings that help our clients improve their customer experiences.”
Usabilla was founded in 2009 and raised a modest $1 Million along the way. It empowers over 450 enterprises across 35 countries, including global brands like Lufthansa, Philips, and Vodafone, to collect, analyze, and act on real-time user feedback to improve their products and customer experience. Headquartered in Amsterdam, Usabilla employs over 130 people in Europe, the United States, and Australia. SurveyMonkey was founded in 1999 and went public last September. This is the company’s sixth acquisition and the first in three years.