Steve Harvey World Group (SHWG), a media conglomerate led by entertainer and author Steve Harvey, will help create a new digital experience with ties to the IBM Cloud. This initiative will allow fans and enthusiasts of Steve Harvey’s shows and books to have a greater level of engagement than ever before.
Chief Executive Staff Officer of SHWG, Sunny Duncan, gave insight on how much the upgrade will help SHWG expand their market and fanbase with the following statement:
“The digital experience on IBM Cloud will expand the Steve Harvey brand beyond Harvey’s entertainment career to highlight his thought leadership, business expertise, commitment to partners and involvement in the community. The website and mobile app will enable SHWG to directly engage the Steve Harvey fan base with targeted content, such as behind the scenes clips and product announcements.”
Sean Caputo, Vice President of Product and Strategy at Augusta Hitech, elaborated on how the IBM Cloud has helped cater to clients’ needs effectively and efficiently:
“IBM Cloud is our first recommendation for clients looking for security, hybrid cloud infrastructure and global scalability. The cloud platform allows us to deliver products to market faster due to its vast catalog of development tools and APIs, and the IBM Cloud infrastructure provides an enterprise-level architecture that delivers the velocity of data required for a digital fan experience. Due to the IBM Cloud’s simplicity and ease of use, we are able to rapidly deploy the Steve Harvey World Group’s digital strategy.”
IBM is known for its dominance with technology networks, and the collaboration of SHWG and the IBM Cloud will allow for improvements with the company’s current site interface. IBM’s ability to deliver real-time data will help increase fan engagement and allow for specific user interests to be noted. With a greater sense of what creates more attraction for the company, SHWG can use the analytical data and updated look to create a sense of loyalty within their fans and the daily visitors they attract.