Snapchat plans to lead the initiative of social media platforms complementing TV programs with its announcement that it will feature original scripted shows by the end of the year. In an ever-changing society where technology is becoming more accessible and the younger population resorts to social media to receive news and watch general entertainment, Snapchat is trying to optimize its user frequency with the introduction of new shows.
Snapchat’s head of content, Nick Bell, revealed that “mobile is not a TV killer.” Instead, he urges that the two complement each other and have the capacity to dominate when aligned together. The data proves that social media truly has an impact on how many viewers certain shows and networks have on a constant basis, with the promotion of the show on social media promoting its viewer count when it airs on TV.
Nick Bell says, “Snapchat shows drive tune into TV” and mentioned that such series as The Bachelor get “audience boosts of around 15 percent from related Snapchat content.”
The variation of content has no boundaries as Bell expressed interest in hosting various content and not just one specific genre. He claims shows with a long run and characters that fans can fall in love with are exactly what he is looking for. He specifies his opinion in the following comment:
“Scripted is expensive, and we want to make sure that we understand that as much as we can before we jump into that world with two feet… [You should] expect to see some scripted stuff before the end of this year… I love the idea of doing a daily soap like Coronation Street … or a sitcom like Friends or an animation like Simpsons.”
Snapchat is changing the scope of mobile content; the content on Snapchat is generally only a few minutes long and has longer wide-shots in its frames to adjust to mobile devices. With the arrival of new shows hosted by CNN and NBC, Snapchat is evidently prepared to shape the entire scope and capability of mobile video content in a matter of only a few months.