Snapchat’s parent company Snap Inc. has started a studio in a joint venture with NBC Universal. The objective behind this joint venture is to show scripted shows on Snapchat, along with other genre programs.
These two companies have already produced three shows jointly for Snapchat to expand its reach to larger mobile audiences. The show include a daily news show called “Stay Tuned” and an entertainment network titled “The Rundown.”
Though financial details of this venture are not available, NBC Universal earlier this year invested $500 million in Snap through its initial public offering.
The content creation for this new venture will be headed by Lauren Anderson, who was previously working as senior vice president for NBC and was overseeing the shows “The Office” and “Parks and Recreation.”
The first deal of the new venture is with Donut Studios, founded by Mark and Jay Duplass. Just in case you don’t know who they are, these two brothers have produced and acted in shows like HBO’s “Togetherness” and “Room 104.”
The two companies who are part of this venture commented that NBC Sports will continue to be a strategic partner in Snapchat and Buzzfeed to deliver video content for the 2018 Winter Olympics in South Korea.