Samsung’s Bixby Is Coming to Life

Samsung’s Bixby Is Coming to Life

Samsung’s Bixby Is Coming to Life

The Virtual Assistant market has tough contenders such as Apple’s Siri, Microsoft’s Cortana and Amazon’s Alexa. Not wanting to stay out of a rather thriving market, Samsung has come up with its own version of a virtual assistant called Bixby. Bixby, which is up and running in South Korea, Samsung’s home country, is now all set to make its debut in the American market.

Nearly 2 months after its launch of Samsung Galaxy S8 and S8+, Samsung has decided to make Bixby available to select S8 and S8+ users, as the company announced on Friday. There has been no disclosure on the number of people that will have access to an early version of Bixby or as to when this beta version will be made available to testers. All that is known is that it will be made available “pretty soon”.

At present, S8 and S8+ owners can use limited Bixby features such as Bixby Vision augmented reality, Bixby Home, and Reminders. The delay in launching the full voice assistant is reported to have occurred due to the company’s difficulty in optimizing it for English commands. However, Samsung does not intend to let language be a barrier to success in the Virtual Assistance market.

The ultimate objective of Bixby is to enable users to do whatever they can by touch through their voice. Samsung places a huge bet on Bixby and is taking every cautious step in order to ensure it is better than the market leader, Siri, which is also its main competitor.

While the international roll out of this software looks far-fetched, technology and industry experts will be keeping a close watch on its beta roll out in the states. Meanwhile, if you own an S8 or S8+, you can try your luck and register to become one of their testers here.

Megha Shah for

Megha Shah
Megha Shah
A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she was a child. Apart from being a part-time writer, Megha is currently in college, pursuing B. Com. (Hons). Megha is an ardent follower of ‘Hardship, Hustle and Heart’ and firmly believes in the power of hard work and destiny!

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