Redbox, America’s choice for newly-published home entertainment, recently launched Redbox On Demand.
The new On Demand facility, now a public beta, is now available at kiosks, offering a more extensive array of films and TV shows by means of value-based video on demand (VOD) and electronic sell through (EST). Apart from renting and receiving at physical booths, Redbox clients now have the choice to lease or buy streaming videos. Purchased content can be downloaded, perfect for offline use and on-the-go viewing. As buyers are keen to move from expensive cable memberships, On Demand offers an individual arrangement with instant satisfaction that customers have longed for.
“Redbox customers have asked, and today we’re delivering an On Demand option that offers them the best of both the physical and digital worlds,” said Galen Smith, CEO of Redbox. “Redbox provides our customers with choice – the value they want and expect from our kiosks, the instant gratification of On Demand rentals and purchases, and the availability of new-release content, all without monthly subscription fees. We know consumers have a lot of choices when it comes to subscription streaming services, but no other brand is as closely associated with new-release movies as Redbox,” added Smith. “We’ve been America’s choice for new content for 15 years, and we’re excited to offer a new way to watch that provides greater choice within the Redbox ecosystem.”
Redbox On Demand offers a significant number of the same new-release motion pictures accessible at the kiosks, and extends the library to incorporate a developing accumulation of hit movies and TV shows for rental or purchase On Demand. On Demand rentals begins as low as $3.99 for 48-hour VOD rentals and $9.99 for EST exchanges.
“The newest-release movies are not available in subscription streaming services,” said Ash Eldifrawi, Chief Marketing and Customer Experience Officer at Redbox. “Redbox’s stronghold on new releases has played a big factor in our ongoing relevance to consumers who crave the latest content.”
In reality, subsequent to paring back its kiosk footprint as of late, Redbox will have included 1,750 net new booths in 2017 with Dollar General areas making up the huge part of the new introductions. Toward the end of 2017, Redbox hopes to have around 42,000 booths in service. Despite everything, they turn a pleasant profit, Smith stated, calling the Redbox booths the “most effective 12 square feet in retail.”