Online videos have become a necessity for most e-commerce enterprises due to their ability to drive quantifiable outcomes. According to several recent reports, 76% of consumers say videos have turned into their most favored form of branded content, and marketing professionals are taking advantage of that. Additionally, almost 51% of marketers claim videos grant the best return on investment (ROI) for their marketing budget.
There are many factors that help deliver the best video content to ensure high returns:
Search Engine Optimization
Creating video content on key product pages can help bring websites to the top of search engine rankings when shoppers search for information related to their needs. Google, as well as other search engines, tend to favor video results, preferring websites that advertise through video.
62% of consumers discover new video content by scrolling through their news feeds when they are shared by people in their network.
Videos you create must be accessible across all platforms. In this time-sensitive, an often distracted world we live in, a video is one of the best ways to keep buyers both informed and engaged.
Informative Product Videos
The human brain is hardwired to prefer visual stimuli over any other medium. In fact, 69% of consumers prefer video over text if both are on a product page. When creating a showcase video, companies must display the product visually, making it easier for consumers to imagine owning it.
Live Streaming Events
Creating a live event is another smart way to engage customers for an extended period of time. Per one report, 80% of U.S. retail executives think live streaming creates real interaction with customers.
Depending on the goals of your business, you can live stream product launches, charitable events, and celebrity sponsorships, among other things. Of course, one of the best reasons to use video is because it can help convert shoppers into buyers. A report from ComScore states, 64% of consumers are more likely to buy a product online after watching a video.
Video Email Series
Most of the top online retailers and experienced marketers are aware that e-commerce success is determined by a seamless and enjoyable user experience. Video has become a vital part of modern marketing strategies. Shoppers generally reward attention to detail with repeat purchases, greater brand loyalty, and stronger brand advocacy.
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