Uber is presently accessible on BlackBerry Messenger (BBM) because there are still a lot of people who use the service. The function implies clients can hail an Uber car straight from BBM without leaving the application.
BBM is basically dead in Western markets following the decrease in BlackBerry smart phones. However, it hasn’t kicked the bucket yet. Presently kept running by Indonesian telco Emtek, BBM still keeps a decent following in Indonesia, different parts of Asia, Africa, and the Middle East. Uber is launching this tie-up with BBM to enable clients to book a ride from inside the chat application within the ‘Discover’ menu. The component will go live in chosen nations in Africa, Asia, Europe, North America, and the Middle East.
“With this partnership, BBM users can quickly request an Uber ride via BBM despite variations in quality of location, network speed, or device features,” said Chan Park, Uber’s general manager in Southeast Asia.
As BlackBerry has inked trade arrangements to keep its equipment image alive through Android and third-party makers, the organization has made comparable moves with its BBM messaging software. Last June, BlackBerry reported an association with PT Elang Mahkota Teknologi Tbk, a subsidiary of one of Indonesia’s biggest media gatherings, Emtek. BlackBerry chose to delegate BBM to Emtek, which would assume responsibility of keeping up and building up the BBM service. Blackberry later declared that BBM was moving from on-site data centres in Canada to Google Cloud in Asia, as it bodes well for BBM information to be housed near its core client base.
The application is accessible for iOS and Android, and has 60 million clients in Indonesia alone, making it a leading chat application in a nation of 260 million individuals. The nation is additionally seeing a surge in ride-hailing business, and will represent 40% of the business in the whole South-East Asia area, with $5.1 billion on the cards this year. Uber, which falls behind local rivals Grab and Go-Jek, unmistakably considers BBM to be an undiscovered client base.