Mira Wants to Build VR Gear for iPhone-Based AR 

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Jimmy Iovine of USC recently joined with Andre Young Academy to create an augmented reality product named Mira.

There are three students, Ben Taft, Matt Stern, and Montana Reed, who are spearheading the project, which is a face shield or a large sun visor. The difference is that it holds up a smartphone in front of the user. Images from the smartphone are rendered on the screen giving it a 3-D effect.

The hardware provided by USC is a cutting-edge technology with a design-centric approach that allows its AR device to be different from competition including those of Google and Samsung.

The cofounders of Mira are part of an arts, technology, and business program. The program was launched by USC back in 2014, in collaboration with Beats Headphones creators Iovine and Young, popularly known as Beats by Dre.

All three have two more semesters left in their studies, but they are managing to balance work and school, and committed to ensuring Mira is a success. The device which they named Prism is said to be a low cost gadget that makes it affordable for consumers to watch entertainment and play augmented reality games. It claims that the headset is different from Samsung’s Gear VR and Google Cardboard. The best part is that it costs only $99.

Matt Stern noted that people are still in a 2-D world and it is time to give users an experience that will make them feel like they are part of a beautiful universe.

Anirudh M. for TechFunnel.com


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Anirudh Menon
Anirudh Menon
I have adorned multiple hats during my professional journey. My experience of 14 years comes in areas like Sales, Customer Service and Marketing. My journey as a professional writer started 5 years back, when I started writing for an in-house magazine for my employer. Having successfully delivered many in-house projects, it encouraged me to take my skill to the world. As on day, I have written articles, blogs website content for various industries like Information Technology, Start-up, Retail and Government. The subjects that I have covered range from Digital Marketing, SAP Cloud Platform, Cloud Computing, Content Marketing , Politics. Enhancement is a process and I constantly thrive to add more subjects in my portfolio. Over and above content writing, I also train language and communication to students who want to brush up their speaking skills. I am a part time trainer for IELTS coaching and also work as a budding voice over artist.

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