Microsoft always wanted to make an impact in the digital music world but has had no luck as they remarketed Xbox Music to Groove two years ago to make its music-streaming service more relevant to consumers. Even after this change to Groove music, it was always considered as the remnant of the Zune era at Microsoft and something that consumers weren’t interested in. In today’s results-oriented world, Microsoft now wants to dive into new partnership with Spotify instead and leave Groove behind.
Microsoft will terminate its streaming-music service with Groove Music Pass on December 31st. This news came out in a blog post on Monday afternoon.
Groove Music Pass was considered a flop, and Microsoft has never released specific user numbers or revenue for the service. Per the data, Groove Music is lagging behind with the market leaders Spotify, with 60 million subscribers, and Apple Music, with 30 million.
The good news is that, Groove Music subscribers can easily move their playlists to Spotify through the new partnership. The users can see the update to the Groove Music app, which will be available for Windows 10 starting next week, and Windows Insiders will get early access this week. Microsoft and Spotify are already working on a Windows 10 app and a separate app for the Xbox One, so from now on users can see Spotify as Microsoft’s preferred partner for Groove Music subscribers.
The Groove Music app has a plan to move users’ collection and playlists after an update, starting with a preview version this week and more broadly on Oct. 9.
Microsoft also noted that it will stop selling Groove Music passes, and if customers have subscribed to the service, they will get a pro-rated refund once Groove Music Pass is discontinued on December 31. As a result, the Groove Music app will no longer be available to stream music or have the ability to purchase and download songs. Subscribers who have Groove Music Pass will have the option of moving to Spotify until “at least” January 31.