Microsoft is entering the computer vision and clever imaging technology business. This business is a hot cake right now and the software company does not want to miss the opportunity; hence it has decided to pick up talent and technology from a startup named Swng Technologies.
Representatives at Swng confirmed the announcement, and the same was reiterated by Microsoft’s Vice President of Skype, Amritansh Raghav, in a Twitter post.
Earlier, Swng developed a product – a cinemagraph app called Swng, to help users create GIF like videos that can be moved by dragging with a finger or mouse. The product was earlier named Polaroid Swing before being renamed as Swng. The team of Swng will join the team of Skype at Microsoft, as disclosed by the companies.
Skype is considered to be a chat application helping users do voice and video chat. However, the application is undergoing enhancements with integration of Cortana and a makeover that is inspired from Snapchat. At this time, there is not much clarity in terms of what exactly Swng will do at Microsoft.
The terms of the deal have also not been clearly revealed, but sources indicate that the app Swng will continue for the time being. Swng was a small-sized company of 10 employees, which included ex-Apple engineers and specialists in the field of computer vision technology from MIT. It is not known how many of these are still with the startup and how many will join Microsoft.
This news bring to an end an interesting journey for the startup founders, Tommy Stadlen and Frederick Bladford. They embarked on this journey with no startup experience and no technical experience, but when they met Twitter co-founder Biz Stone, they came up with the concept of a cinemagraphic app.