YouTube Red and Google Play Music may come together soon.
The head of YouTube music confirmed that the company is planning to merge YouTube’s Red with Google Play Music’s service to create a new streaming offer. Per a board session at the New Music Seminar conference in New York, Lyor Cohen stated the company needed to merge the two services to aid consumers and bring in new subscribers.
“The important thing is combining YouTube Red and Google Play Music, and having one offering,” Cohen said. There are no solid confirmations on the merger as of yet. The merge wouldn’t be a major change as paying for a subscription to either YouTube Red or Google Play Music gives users the other service for free.
YouTube Red eliminates ads from videos and can be saved offline while also giving access to Google Play Music for free.
The merge has been speculated on for a couple of months after viewers’ suggestions were put into play, but it caught steam when Google merged both teams to work for each of them.
In a statement to The Verge, Google said it will notify users of any changes before they happen considering they want to build a single platform for music artists, viewers, and partners.
Cohen’s vision to collaborate directly with music labels and rights holders brings in the missing piece to build a strong business. The time required to rebrand the services is still unclear, but given the recent merging of the teams, it may not be long before we see what Google has in store.