It’s November 3, 2017 and the iPhone X has finally hit stores around the world.
Thousands of eager iPhone fans lined up outside of Apple stores around the world to get their hands on the newest model of Apple’s phone devices — the iPhone X. Some people camped outside for days to be among the first to get their hands on the new phone. The pricy model became available in most major markets first thing Friday morning. Those who preordered the iPhone X online will also begin receiving it on Friday.
Per reports from Apple, the new device is now available in over 50 major markets. Some of those markets include Australia, China, India, and, of course, the United States. The company’s 10th anniversary offering is filled with a number of new features. The most talked about feature to date is the Face ID which is a mechanism that unlocks the phone when users look at it. With such top-of-the-line hardware, the device is not surprisingly expensive, beginning at roughly $1000.
Amid all its innovation, Apple decided to launch two different iPhones models just six weeks apart from each other. On September 21st, the iPhone 8 and iPhone 8 Plus was released to muted excitement as most people naturally preferred to wait for the iPhone X which arrives a decade after the original iPhone. If excitement surrounding the iPhone 8 was half-hearted, it only served to create more anticipation for the iPhone X. Fewer lines appeared outside Apple stores for the 8 version even though it cost less and was still in the traditional range.
The iPhone 8 features better cameras, wireless charging, the smartest chip ever, and augmented reality experiences. Still advanced, but nothing quite as interesting as the features of the iPhone X. To celebrate 10 years of excellence, Apple made dramatic changes to the iPhone X. One most notable change is Face ID which replaces the fingerprint sensor and the omission of the home button. And then, of course, there is the animated pig emoji that we can finally turn ourselves into.
While the world’s biggest technology company has not yet released sales data, Apple CEO Tim Cook, who previously referred to the new phone as “the biggest leap forward since the original iPhone,” said in an earnings call on Thursday that iPhone X pre-orders were “very strong.”
When it comes to production, well, that’s looking good too. Apple’s Chief Financial Officer Luca Maestri told Reuters, “production is growing every week, and that’s very, very important during a ramp period.”
With a solid launch, Apple is set to expect a major boost in holiday sales. In the fourth quarter already, the company said it sold 46.7 million iPhones. With the holidays just around the corner, the company’s revenue should hit upwards of $87 billion.