Apple launched the iPhone 8 and iPhone 8 plus on Sept. 12, sales for which began on Friday. For the last decade every iPhone sale has been released with people standing in queues for hours to get one before stock runs out.
This year, however, saw less fanfare in the United States, Asia, Australia and Britain.
Looks like the iPhone fans are holding out for the premium iPhone X, due out in early November.
In San Francisco’s Union Square just 80 people were lined up outside the store, contrary to previous releases, when lines stretched for blocks. In Australia hundreds of people usually gather at Apple’s Sydney store, but there were fewer than 30 people lined up this year. Apple’s flagship store in London also experienced a slim turnout, according to several British newspapers.
Owing to the sluggish launch, Apple’s share prices went down 1.3 percent to $151.39 in afternoon trading.
While many say that online shopping and the wait for the premium iPhone X have slowed sales for the iPhone 8 and iPhone 8 plus, most analysts believe a contributing factor is the bad reviews.
Mazen Kourouche told Reuters, “[It] is pretty similar to the iPhone 7, but it shoots 4k 60 frames per second, and it’s got a new glass back instead of the metal, which is apparently more durable. There aren’t too many new features to this one.”
“I waited until midnight to watch the launch event with my boyfriend to learn what’s new with this iPhone,” Ta Na, a 29-year-old consumer in Shanghai, told Reuters. “Its photograph function is pretty good. So I think I must change with no hesitation.”
Now, business analysts will be keeping a close watch on Apple to see how it combats the sluggish sales and creates hype for sales of the iPhone 8, iPhone 8 Plus, Apple Watch, Apple TV and the rather high-priced iPhone X. Currently, Apple is valued at $834 billion. If all goes well with these products, Apple could become the first company in the world to reach a valuation of $1 trillion.