Even though the iPhone 8 launched in early October, it looks like it does not matter to people. Why? Because sources have indicated that a majority of people are still buying the iPhone 7, which was launched last year. This has been noticed in countries like the United States and the UK.
This is a reverse trend that has been observed, unlike in previous cases where newer versions of the iPhone have undergone a spike in sales compared to the previous ones. This time the tide has shifted against the iPhone 8. After its release on Sept. 22, the initial response of to the iPhone 8 and the iPhone 8 Plus was better than the previous versions. Some people are speculating that this is because people are eagerly waiting for iPhone X, which is to be released on Nov. 3.
In 2016, when the iPhone 7 was released, Apple sold a staggering 78.3 million phones. iPhone sales have always been on the up, and after the price reduction during the September event, they have gone up further. The prices of the iPhone 7 have slid from the initial price of $649 to $549.
The price of the iPhone 8 starts at $699, which is a steep increase compared to the iPhone 7. Even though there are better features in the latest version compared to iPhone 7, like the wireless charging and enhanced camera, it is not enticing the buyer to go for the latest version from Apple.
According to U.S. telecom carrier AT&T, the phone upgrades have declined by 900,000 in the current quarter against the same period in 2016. Though the overall upgrade stats are not that healthy for other manufacturers, some analysts are predicting very weak demand for the iPhone 8.
People are excitedly waiting for the iPhone X, but sources have indicated that the supply of the newest version will be very limited, making the waiting period even longer.