Privacy advocates have long criticized Google’s methods for advertising. Google scans data in emails and then tailors advertisements accordingly. This is a major violation of privacy. Google has since announced that it will no longer scan Gmail emails.
Google only scans emails for its free Gmail accounts. However, this move will be in alignment with the policy practiced for the G-suite accounts, which are used by businesses and companies. Google announced this new change in policy through a blog post on Friday. The move will be implemented later this year.
With that said, it does not mean that Google won’t be providing targeted ads anymore. Google aims to collect data from your recent searches on the engine as well as on YouTube and then use that data for targeted advertising. According to its terms of service, Google analyzes content for custom search results as well as spam and malware detection.
In the blog post, Google also called out its anti-spam, anti-phishing, and Smart Reply features for Gmail, all of which require the company to analyze email content. The blog post reads:
“The value of Gmail is tremendous, both for G Suite users and for users of our free consumer Gmail service. Gmail is the world’s preeminent email provider with more than 1.2 billion users. No other email service protects its users from spam, hacking, and phishing as successfully as Gmail. By indicating possible email responses, Gmail features like Smart Reply make emailing easier, faster and more efficient.
Gmail add-ons will enable features like payments and invoicing directly within Gmail, further revolutionizing what can be accomplished in email. G Suite customers and free consumer Gmail users can remain confident that Google will keep privacy and security paramount as we continue to innovate. As ever, users can control the information they share with Google at myaccount.google.com.”
Megha Shah for TechFunnel.com