Google has added new functionality that enables users to share reviews on movies and television shows, all within Google search results. Sources indicate that Google is inching towards a model that is similar to Rotten Tomatoes or IMDB. However, global users need not get excited about this because this feature is only available for users in India for the moment.
The feature was distinctly visible on the movie and television show cards, where Google introduced the like and dislike buttons, first spotted by blogging site Android Police. When Google was asked about this feature, it confirmed that it is new, and that it is live, but also that it is restricted to web, mobile, and app users in India.
In this feature, reviews submitted by users will be filtered for any unwanted content or offensive language. Google further indicated that feedback can be flagged by individual users, in case some content sneaks through Google’s system.
Once reviews are submitted, they will appear in search results for movies and television at www.google.in. With the launch of this feature, Google has taken a step toward encouraging user-based content in its search results. Another example is the feature called Posts on Google, which allows users—particularly businesses—to showcase their events, products, and services on Google Search.
But Google has clarified that the technology used in the new movie and TV show review feature is much different from the technology used in Posts on Google. Quite the contrary, in fact, as it is related to a restaurant review feature for restaurants or hotels. They have changed the nomenclature from Google Reviews to Audience Reviews in this case, mainly to substantiate the fact that it is a crowdsourced platform.