Google Aims to Comply with Antitrust Order

Google Aims to Comply with Antitrust Order

Google Aims to Comply with Antitrust Order

In response to an anti-trust order from the European Union (EU), search engine giant Google has submitted details on how it plans to stop favoring its shopping service and comply with the order. The world’s largest Internet search engine and a subsidiary of Alphabet Inc. has confirmed that it will submit the details as per the defined deadline.

The EU had imposed a fine of $2.9 billion (2.4 billion euro) over this practice, in the month of June. The EU told Google to submit the details by midnight Tuesday on how it plans to end its anti-competitive behavior.

The European Commission said on June 27 that Google had abused its dominance in Europe to give prominent placements in searches to its own comparison-shopping service, demoting those of rivals.

The EU has also asked the U.S.-based company to stop this practice completely by September 28. Non-compliance or failure to do so will result in a severe penalty of 5 percent of Alphabet Inc.’s daily worldwide turnover or around $12 million a day. This value is considering the company’s turnover of $90.3 billion for the year 2016.

Speaking on this, a spokesperson for the EU said, “Google will continue to be under an obligation to keep the Commission informed of its actions by submitting periodic reports.”

Lobbying group ICOMP has asked the regulators to publish the report and proposal after Google submits it. ICOMP houses competitors of Google like Hot Map and Streetmap.

Google has also been accused by the EU over its practices pertaining to its smart phone operating system Android, where the search engine giant will be imposed a heavy fine.

Anirudh Menon
Anirudh Menon
I have adorned multiple hats during my professional journey. My experience of 14 years comes in areas like Sales, Customer Service and Marketing. My journey as a professional writer started 5 years back, when I started writing for an in-house magazine for my employer. Having successfully delivered many in-house projects, it encouraged me to take my skill to the world. As on day, I have written articles, blogs website content for various industries like Information Technology, Start-up, Retail and Government. The subjects that I have covered range from Digital Marketing, SAP Cloud Platform, Cloud Computing, Content Marketing , Politics. Enhancement is a process and I constantly thrive to add more subjects in my portfolio. Over and above content writing, I also train language and communication to students who want to brush up their speaking skills. I am a part time trainer for IELTS coaching and also work as a budding voice over artist.

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